By Puma has launched its first campaign featuring BLACKPINK’s Rosé, highlighting the brand’s classic silhouettes. This collaboration introduces Puma’s iconic styles to a new generation through the pop star’s influence.
Partnership Details
Rosé, now an ambassador for Puma, showcases the new Palermo low-top sneakers in classic “cobalt” and “black” colorways. The campaign emphasizes the fusion of music and style, with Rosé bringing her unique vision and voice to Puma’s global campaigns and storytelling.
Announcement and Excitement
Rosé expressed her excitement about joining the Puma family in a statement on June 17, joining other famous ambassadors like Rihanna, A$AP Rocky, Dua Lipa, and Skepta. She eagerly anticipates her fans’ involvement in her journey with Puma.
BLACKPINK’s Rise to Fame
Since their debut in 2016, BLACKPINK has achieved remarkable success, breaking records, dominating charts, and performing at major venues worldwide. They were the first K-pop girl group to perform at Coachella and the first Asian act to headline the festival.
Rosé’s Background
Rosé, born Roseanne Park, hails from Auckland, New Zealand, and was raised in Melbourne, Australia. Her distinctive Aussie accent is evident in interviews. At 15, she auditioned for South Korean music company YG Entertainment at her father’s suggestion, leading to her relocation to South Korea and her debut as a vocalist with BLACKPINK in August 2016.
Future Plans
Puma plans to unveil more creative content featuring Rosé later this year.
